We live in a strange period; “challenging” will be the right description if you ask me.
It’s like we have been tested if we were able to deal with constant and unpredictable changes. 

Our campaign photoshoot (like any other event), was always under the shadow of Covid-19 regulations. We started to work on it in the middle of June, hoping we can make it to July and make it happen. 

But next time someone tells you, “everything happens for a reason,” you should take him/her by their words. 

When we closed down the location for the photo shoot (a magnificent house that we visited a few weeks before) and finalized a date, we had only five Israeli fashion designers planned to participate. We had three models, two females and one man, and we were short with clothes for our male model. Working around the clock to find one, we were informed that the owner of the house we rented was founded positive for Covid-19.  

We were disappointed, yet we rescheduled to the middle of August, and by then, we had thirteen designers, and we managed to find two fashion lines for men and one unisex line.