Founded in 2008 by fashion designer Maoz Dahan in Tel Aviv in the heart of the local fashion scene.

Dahan presents two collections every year, each with a central motive drawn from religion, nation and gender themes with emphasis of the unusual and different, blurring the lines between genders.

Nowadays, Nouveauriche Dog is considered to be among the leading innovative contemporary unisex fashion brands with tremendous followers of its unique designs and is worn by the upscale men and women in Israel.

Nouveauriche Dog is a completely Israeli designed and manufactured brand with a flagship store in the TLV fashion mall in Tel Aviv.

In 2018, Dahan won “fashion designer of the year” in men’s fashion category by “at” magazine.