Nice to meet,
I’m Loni Tevel Barnes

It all started with a baby oil.
A few days after my Son, Michael, was born, I bought a standard baby oil, looking forward to bonding with him through massaging, as I had been dreaming of ever since I wanted to become a mother. Alas, looking at this product’s ingredients list, I then realized how many chemicals and unfamiliar synthetics components with intimidating names it contained, and decided to kick-off my own little investigation about natural oils while keeping my massage-bonding ritual dream on-hold for the time being…
From that moment on, the road to become a certifiednatural pharmacists, establishing my own natural skin care brand was short, as I decided to took matters into my own hands!
At Loni’s I’m mindfully formulating skin-loving products based on cold-pressed natural oils, plant-derived vitamins and minerals, as well as safe actives, aiming to restore skin’s health and, ultimately, to make women and men to feel confidence in their own skin.
As a former confectioner and Jewelry designer my passion for aesthetics is finding its way to my products, starting from packaging design and ending in a unique urban-natural look and feel. This life style direction is driven from my own belief that you don’t necessarily have to be hippie granola’s, 100% naturalist, or a wild countryside inhabitants to enjoy my products. Actually, you can enjoy natures goodness however and wherever you choose to.
I call it nature on-demand.